Monday, October 13, 2008

Discipleship and Honda

When Honda was launched in the United States it was an instant hit. The simple secret was they built a quality car backed with world-class service and warranties.

But that’s not the point of this post. Rather this post is about how Honda started the Japanese assault on the luxury car market by introducing the Acura.

Back in the 1960’s Japanese carmakers focused their efforts on building good quality cars that we’re price sensitive (another way of saying cheap). Toyota, Nissan and Honda all succeeded by pursuing this strategy.

After over 20 years of success, Honda decided it was time to take on the luxury car market. In 1986 Honda launched the Acura in the United States designed to compete with American and European luxury cars. It was well received.

In time Toyota and Nissan followed Honda’s footsteps by introducing the Lexus and Infiniti (Toyota’s and Nissan’s version of luxury). Today all three brands are well respected luxury car brands.

Here’s the discipleship is relationship interface with this story. Like these car manufacturers we need to think “and” and not just “or”. How many times have we heard of Christians say things like: “It’s either you do it our denominations way or……” One example is in the way we worship God. Our insistence to worship God with a certain kind of music has prevented us from reaching other segments of society.

Sometimes our own narrow view prevents us from reaching other segments of society because we have insisted on our old proven ways. For instance who says you can’t preach to young people in a bar?

Like Honda we need to excellently do what we have always done while being open to other ways of doing things. Who knows we just might succeed and in so doing inspire other denominations to follow suit?

See also: One Dangerous Prayer

1 comment:

raqs said...

hi pastor. i can;t remember how I came across your blog. but i gotta tell u this is great work. keep it up for us who are hungry for the word.