Discipleship and Ferrari

In the late 1990’s a survey was made of the world’s most recognizable brands. Among the top three was Ferrari together with IBM and Coca-Cola.

The world of business was stunned at these findings because while the other 2 brands have spent billions of dollars on advertising Ferrari never had an advertising budget (not until 1993).

How could a company that sells less cars than most car manufacturers be more recognizable and that popular? The simple answer to this phenomenon is that while not everyone can afford or own a Ferrari, most everyone wants one.

The bigger question is how did Ferrari get the world to love it so much considering it did not advertise? And considering most people can’t even afford it. The answer was it kept its focus on running races and winning them.

More significantly it dominated the world of Formula 1 racing, the World’s most popular race. Viewed by millions Ferrari became a constant winner and set the standard for construction and performance.

Here’s the discipleship relationship interface. Though you may not think anyone is watching, people are. Though you think people are not impressed for now – just keep winning the race of life and in time they will want to know how you do it. Finally, don’t forget that just like the Ferrari we are made from the best craftsmanship, created to do great things – and are set to run a race that was prepared in advance for us.

In short keep being a disciple it will always result in making others disciples.

“For we are God’s workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do.” (Ephesians 2:10)