Discipleship and Gillette

One more time for things you find at Walmart.

Gillette is the world’s undisputed leader in men’s shaving and there is a good reason why – focus. When you mention the name Gillette there is no mistaking what you are talking about, from the people who work at the company to its suppliers, distributors and customers Gillette means one thing - shaving.

This clarity has allowed the company to develop the best products for shaving for over 100 years. Focusing on the reason for its existence has allowed Gillette to develop, evolve and in some ways “perfect” its product.

And it is this same focus that has made Gillette the most trusted name in safety razors.
What people don’t realize is that it has taken over a hundred years to perfect the kind of metal Gillette’s blades are made of. Not to mention the product’s ever evolving design, plastic casing, packaging, the lubricant strip on its tip and it’s manufacturing processes.

Here is where discipleship and Gillette interface:

1. Like Gillette, churches need to know what their real business is and focus on it. By doing so every member of the church knows what their job is - make disciples.

2. Like Gillette we need to evolve our discipleship practices, materials and strategies. Some churches are still doing what was being done 100 years ago. No wonder they don't work and nobody is impressed.

Discipleship is the reason why churches exist – we need to master the craft of making disciples. Like Gillette what it will take is to focus and move with the times by "perfecting" our methods and materials without deviating from the real business which is making disciples.

Not that I have already obtained all this, or have already been made perfect, but I press on to take hold of that for which Christ Jesus took hold of me. Brothers, I do not consider myself yet to have taken hold of it. But one thing I do: Forgetting what is behind and straining toward what is ahead, I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus. Philippians 2:12-14

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